These experiences can be helpful in our study
Many believe scent is important in hotel selection
▶ This data is the key basis in proving our hypothesis
More then half showed a POSITIVE approach to scent
(Gender did NOT play a big role in thoughts about scent)
People with experiences of hotels are more POSITIVE to
selecting hotel by scent
This research has examined young women's attitudes toward luxury fashion brands in Korea, Japan and Singapore. 98 women living in Seoul, 100 women living in Tokyo and 95 women in Singapore were surveyed for this study. For data analysis, factor analysis, K-mean cluster analysis, discriminant analysis, crosstabulation (p>.05) were used for this study Dubios and Laurent's 34-item scale and Lessing
1. Background
Scent: Odor
The sense of smell gives rise to the perception of odors, mediated by the olfactory nerve. The olfactory receptor (OR) cells are neurons present in the olfactory epithelium, a small patch of tissue in back of the nasal cavity. There are millions of olfactory receptor neurons that act as sensory signaling cells. Each neuron has cilia in direct contact with air. The
2. 3 Marketing Problems & Research Objectives
To solve the symptom of the number of customers decreasing, there is a need to find out the relationship between the underlying cause and effect. The diagram below displays seven underlying causes of the symptom.
After categorizing the 4Ps of the underlying causes, we set marketing questions regarding these causes.
• Product : How can we
This research understands the actual conditions of teenage smoking, smoking features of teenagers depend on type of school, and relationships between teenagers and their self-esteem.
We always face choice because of the scarcity of the resources. The consequence of choices usually affects on the present as well as the future.
Smoking behaviors are also result of the choice, smokers decide
1. VoIP
Skype…
2. PDA phone
Palm…
3. Features phone
Nokia, LG …
1. Carriers
AT&T …
2. OS providers
Linux, WM…
3. Hardware makers
Intel …
1. Establish mobile manufacture: LG, Samsung
2. Software giants: Google, MSFT
1. More companies enters…
2. Strong brands and finance
Mission:
"Apple is committed to bringing the best personal computing
Ⅰ. 통계적 자료 분석
1.기본개념
1)빈도분포 (Frequency distribution)
(1) 개념
어떤 집단에서 측정치를 그 집단의 의미있는 특징을 밝히기 위해 수치들을 정리하게 된다. 이런 수치들의 정리는 여러 가지 통계적 처리를 간편하게 해주며, 연구보고서나 논문에서 원자료를 대신해서 매우 의미있는 역할을
1. 야후의 현 상황
1-1 Portal site란?
포털(Portal)은 현관문이라는 의미이다. 인터넷 포털 사이트는 정보검색 서비스나 커뮤니티와 같이 사용자가 정기적으로 이용할 수 있는 서비스를 제공함으로써, 고정 방문객을 확보하여 인터넷 비즈니스로 연결된다. 가상공간에서 커뮤니티를 형성시켜 더 많은
2. In –depth interview
10명 중 8명이
TGIF 보다는 OUTBACK을 더 선호
OUTBACK을 선호하는 이유
좋아하는 메뉴(맛)
무한으로 제공되는 부쉬맨브래드
다양한 할인혜택
TGIF 를 선호하는 이유- 다양한 메뉴
In-depth Interview의 결과 나타난 3가지 주요한 문제점
첫째, 고객들이 원하는 메뉴와 현재 TG